Yes, cleaning does trend, you might not immediately think that it is an exciting subject but 2019 saw the rise of cleaning influencers like Mary Kondo inspire a nation of millennials to reach for the marigolds and let go of anything that doesn’t inspire joy! What other trends will we be spotting on Instagram next?
Influencers are here to stay.
Mrs Hinch (@mrshinchhome), has over 2 million followrs on Instagram which is surly opening the doors for more to follow. It seems our desire for cleaning hacks, how-to-videos and cleaning inspiration shows no sign of running out!
Personalisation has been around in cosmetic care for the last few years as people actively reject the ‘one size fits all’ solution and it seems household care products could go the same way. For example, Method has a Mixology page where you can mix and match the product scents to customise your own fresh laundry scent.
Ethical / Environmentally friendly cleaning
Consumers are more aware than ever of our impact on the planet, from plastics to global warming. Ethical and environmentally friendly cleaning products and tactics is a key trend which will continue and grow during the next decade.
Has your choice of cleaning products changed due to influencers or environmental concerns?
#cleaningobsessed #mrshinch #marykondo